About Us
Ever
admired the richness of Indian culture and heritage? While traversing through the exotic saga, you are bound
to come across the depictions of great Indian Maharajahs sipping their wine
from long necked vessels in ornate gold and silver glasses. Having an entertaining company of the
dancers and musicians enchanting the atmosphere, with
men of importance gathered, the charm of royalty is never complete
without good heady liquor. From the Mughals to the great kings of South, all enjoyed their taste of this brew. Moving ahead, the connoisseurs carried
it across the mountains and seas to far off lands. Introducing the
spirit of Indian liquor and its enigma to different lands and
different culture, we, "Amrut Distilleries Ltd.", started our
business operation in the year 1948. Infused with the strength of
perseverance and dedication, we have always aimed high since our
inception. Subsequently, we have been triumphant and progressive in our approach
to be the leading global player in the wine industry. Further, we have
established ourselves as one of the prominent manufacturers and
exporters of Amrut Single Malt Whisky, Maq Scotch Whisky, Maqintosh Premium whisky, Prestige Blended Whisky, Club House Whisky, Bejois Napoleon Brandy, etc.
Amrut Distilleries Ltd. is part of the
Jagdale Group, based in the southern Indian city of Bangalore. Founded
by Late Mr. Radhakrishna Jagdale, the group initially started as a
small liquor blending and bottling unit. Amrut's foray into the market
began in the 1950s and 1960s with its dark rum, "Amrut XXX", and "Silver Cup Brandy",
catering to the Indian armed forces and the civilian market. Since
then, for over four decades, the company's products have retained their
popularity amongst the military personnel, besides gaining equal
prominence amongst the civilian population in the South Indian states.
In
the early 1970s, the company embarked on the manufacture of grape
brandy from the famous Bangalore blue grapes with initial technology
from the Central Food & Technology Research Institute (CFTRI) which
is a premier food technology institute run by the Government of India.
The company still produces and markets its brandy "Bejois", which is
extremely popular in the South Indian states and amongst the armed forces.
Gaining a richer experience from brandy distillation during the
1970s, Amrut Distilleries embarked on distilling Malt Whisky in the
early 1980s. Over the subsequent two decades, several Scottish experts
helped to refine the distillation and maturation practices. Today, we
operate one distillery and two bottling plants in the states of
Karnataka and Kerala. The total turnover of the company is in the excess of
Rs. 1 billion and have 700 people working under it.
Witnessing
the huge leap in its market, the company had launched its own brand of
100% Scotch Whisky under the brand name of "Maq Scotch Whisky" via
getting engaged in bilateral trade. This step was made in joint
cooperation with M/s Inver House Distilleries Ltd., Scotland and ADL. Such global initiatives have put the company in the global scene with
an exclusive panache. Some of our major clients happen to be CSD, KSBC, KSBCL.
Our Products
We offer several products, which are widely appreciated in the global market. Our wide and comprehensive range of Wine includes:
- Amrut Single Malt Whisky
- Maq Scotch Whisky
- Maqintosh Premium Whisky
- Prestige Blended Whisky
- Club House Whisky
- Bejois Napoleon Brandy
- Bejois Premium Brandy
- Bejois Blended Grape Brandy
- Silver Cup Brandy
- Old Port Deluxe Rum
- Old Port XXX Rum
- Amrut's XXX Rum
- Old Port White Rum
- Muscovy Vodka
- Anchor Dry Gin
- Blue Star Gin.
Our Quality
Quality
have been of paramount importance to us. We observe strict measures
to ensure quality of each and everything that is related to our
product, may it be the raw material or packaging of the finished
products. Fermentation is performed with absolute care because this
process determines the level and intensity of aroma, flavour, bouque
and the alcohol content in the wine. The complete process is slow
and low temperature process, carried under thorough
hygienic atmosphere. Testing and checking of the finished product
is conducted in regard to flavour, aroma, complexity, taste and purity
of the wine obtained after processing from experts having relative
experience in the wine industry. Packaging of the wines is done under
intense inspection to install seals so that it ensures no loss in the
flavour, despite of the long years of preservation making the vintage wine to relish
upon.
Our Management and Marketing
Our
management team consists of highly proficient and astute
professionals having several years of industrial expertise. Some of our
management personnel include:
- Mr. Neelakanta Rao Jagdale, Managing Director
- Mr. Rakshit N. Jagdale, Executive Director
- Mr. P. B. Lakshmanan, Director (Finance and General Administration)
- Mr. Meyyappan, Director (Technical)
- Mr. Surinder Kumar Thathoo, General Manager (Production)
We
have two marketing divisions, one dedicated to the institutional sales
to the armed forces across whole India and other focuses upon the
civilian market spread in the three Southern states and four Northern and Eastern states. We also pay great importance to the distribution
channel and proximity of the human resources in the marketing area.